Creative Direction for Kiehl'‘s Since 1851 - Skincare Ingredient Shoot

Photographer: Richard Pierce

Art & Creative Direction:

Full 360 Campaign Design & Ideation for

Kiehl's x Keith Haring Collaboration

China Love Festival Campaigns, Qixi, 5.20 & Valentine's Day. A periodic drop of collectible items and a full 360 visual collaboration.

Art & Creative Direction:

Artists: Public/Official

Branding, Identity Design, Stationery, Packaging, Campaign Photoshoot.

Full 360 Asset Creation & Creative Direction for Kiehl's Amazon Launch. A robust digital asset creation project, optimized by best practices on Amazon & adapted to Kiehl's brand visual territories to make a bold impact on launch.

Creative Direction for Kiehl'‘s Since 1851 - Skincare Beauty Shoot

Photographer: Mark Seliger

Art & Creative Direction:

Branding, Identity Design, Stationery, Packaging, Campaign Photoshoot.

Full 360 Asset Creation & Creative Direction for Kiehl's Amazon Launch. A robust digital asset creation project, optimized by best practices on Amazon & adapted to Kiehl's brand visual territories to make a bold impact on launch.

Art & Creative Direction:

Branding, Identity Design, Stationery, Packaging, Campaign Photoshoot.

An emerging beauty brand by the esteemed “Wax & Go” Salons in Russia. A 360 project that included: brand name development, visual ideation and language, typography guidelines, logo directions, packaging design and social media content.

Creative & Art Direction for VMagazine, Alcyon Health & Artistic Tile

Art & Creative Direction:

A festive limited edition collection inspired by Apothecary Prescription packaging for Kiehl's Since 1851.

360 Campaign Ideation & Creation.
Year of Dragon Campaign for Kiehl’s Since 1851 in collaboration with artist Wenjing Yang.

Visionaire | V Magazine | V Man 

Art Department

Assisted with Designs / Art Direction / Proposals for Design Directions / Archiving / Prototyping

under these editions of Visionaire, V Magazine & V Man

Art & Creative Direction:

Burrow - DTC Furniture Brand

www.burrow.com

Artistic Tile

Artistic Tile

Art & Creative Direction:

Branding, Identity Design, Stationery, Packaging, Campaign Photoshoot.

For this innovative fertility pharma brand with a niche target audience in New York and LA, I created the concept of “fertility elixirs”, a play on the increasing value of sources of ingredients and returning to nature in it’s truest form. The highly potent ingredients led me to introduce the idea of a new approach to “The Coven” for the modern couple.

Art & Creative Direction:

Art Direction & Concepts + Designs for Interiors. This showcases some of the award-winning product photography and campaign imagery produced and directed for Artistic Tile. From conceptualizing the space, and working with 3D renderers and photographers to make our vision come to life.

Ideation, Creation & Design of Artistic Tile’s Content Marketing Page. I also generated new content and topics and worked to get all assets ready and designed to go live.

Visit artistictile.com/artisticdigest for more

A book designed entirely through Wikipedia Content for my Thesis Research.

This book is about a system: Designers design something, and critics criticize it. Then other designers create designs to critique the entire system. This book consists of twelve wikipedia articles that reflect examples of the system I explored. Here are some spread designs from the book. 

Designs for American Crew pomades, story-boarding campaign and designing/mocking up promotional packaging.

TODA created a global campaign that positioned men's professional grooming brand, American Crew, as 'The King of Men's Grooming' presenting Elvis Presley as American Crew's brand ambassador. TODA worked with American Crew to create a series of limited edition styling products which featured Elvis, and was supported by an extensive marketing campaign which included merchandise, advertising, exhibit, packaging, web, and retail activations. toda.com

A fictional publication designed with curated imagery. SHAVED Magazine uses an editorial format to reveal perspectives of international oppression of women.

T-shirt Print Designs for 'Girls Coded First'

designed by Hussain Salahuddin

Art Direction / Publication Design / Photo Editing

for Doyel Joshi: A Parsons Fashion Graduate